Salem State University

Salem State University’s advancement team supplements small staff with collaborative tools and data-driven insights.

Salem State University aims to provide a world-class learning experience that prepares its alumni to contribute both as global citizens and champions of regional growth. To achieve success, the school’s small advancement team needs the right tools to work as efficiently and strategically as possible. 

Salem State University provides a premier liberal arts education that prepares its students to contribute to a global society. And the Massachusetts school aims to achieve that objective with a small, diverse, collaborative team.

To meet its goals, Salem State relies on technology to streamline operations and improve communication. “It’s the people who help you to make your milestones and reach your goals,” explained Jane O’Leary, event technology and website management specialist. “They bring a lot of talents to the table, but we leverage data-driven insights from the tools we have.”

Those tools include integrated Blackbaud solutions for everything from fund accounting to fundraising and award management—plus the data powering decisions. “We find that analytics assist us greatly in how we drive forward with our projects and how we map our planning for other projects,” O’Leary said.


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