Arise, Captain Tom: Lessons from a World Record Peer-to-Peer Fundraiser

Join the JustGiving® team as they (like Captain Tom did) walk you through an amazing fundraising journey. When a 99-year-old war veteran becomes a Knight of the Realm for his fundraising efforts, you know you’re on to something special. Take the opportunity to learn how JustGiving supported this one-off donation machine. Raising over £30M takes a truly herculean effort on the part of the individual and the platform. You’ll walk away with the answers to these questions:

1. How do you ensure that your infrastructure can scale with global demand you’ve never seen?
2. What advice do you give to the family of the fundraiser as the spotlight shines on them?
3. How do you navigate the PR minefield that quickly gathers momentum?