Fundraising Appeal Solicitation Software for Higher Education

Execute multichannel, tailored person-to-person fundraising campaigns using purpose-built tools, automation, and reporting from Blackbaud Guided Fundraising™.
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High-impact organizations choose Blackbaud to implement customized, modern donor solicitation methods.
Read these stories and more in our customer story showcase.

Reach your donors with personalized, highly effective appeals.

Leverage donor management software to optimize your fund solicitation process.

There's a delicate balance to maintain when connecting with your donors. Blackbaud Guided Fundraising helps you design thoughtful fundraising appeal techniques to ensure you are reaching out to donors at the appropriate time and frequency.

  • Control and optimize marketing appeals across multiple channels
  • Scale your ability to provide personalized messaging so an individual fundraiser can connect with the same set of donors on any channel
  • Ensure donor solicitation requests for donations arrive when donors are most willing or able to make a gift

Create and monitor campaigns that deliver more dollars and more donors.

Modern fundraising requires more coordination than before. Blackbaud Guided Fundraising expands your ability to create and manage the sophisticated, person-to-person donor solicitation strategies that deliver results.

  • Create custom play sequences for phone, text, email, and direct mail to personalize the donor experience
  • Set persona-based talking points for student fundraisers
  • Replace complicated segmentation strategies with algorithm-based indications of donors who are most likely and able to donate
  • Monitor activity and campaign effectiveness at a high level or in detail

Empower fundraisers to make an authentic connection.

Person-to-person fundraisers need tools and support to connect with donors. Donors need a logical, authentic interaction. Blackbaud Guided Fundraising provides the framework and support necessary for fundraisers and donors to have their best experience.

  • Build personal relationships across channel types
  • Avoid cold calling by referencing previous automated communications sent in the fundraiser's name
  • Facilitate donations at the time and through the channel that works best for the donor
  • Provide a simple, streamlined process for the students or volunteers who are making calls, sending text messages, scheduling callbacks, and recording donations

Resources for Blackbaud Guided Fundraising


Infographic: Impact Delivered for Higher Education


Learn How Annual Giving Teams Are Using Blackbaud Guided Fundraising During the Pandemic


Introducing Blackbaud Guided Fundraising - Helping You Modernize and Revive Your Annual Giving Program


An Introduction to Blackbaud Guided Fundraising

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