FAQ - Blackbaud Luminate Online

• What are the best email tools for nonprofits?
  Nonprofit organizations have unique email requirements. The best email tools for nonprofits have a tight connection to other online fundraising tools, such as donation forms, event management, and advocacy systems. Details about all these related activities help ensure effective, personalized email outreach to nonprofit supporters.
• What Types of Online Fundraising Tools for Nonprofits Does Blackbaud Luminate Online Support?

  Blackbaud Luminate Online supports a full spectrum of innovative online fundraising activities to empower nonprofits and other social good organizations to raise more money, including: 

  • Online donation forms for one-time gifts and sustainer giving programs
  • Memorial and tribute donation forms
  • Peer-to-peer fundraising for in-person events and virtual events
  • Innovative systems for online galas
  • Integrated fundraising for use with online gaming systems 
  • Fitness tracking integration for fundraising with virtual challenge events
  • Virtual food drives
  • Marketing automation for high volume email fundraising campaigns
  • Text-to-give and SMS-messaging based fundraising campaigns 
  • Integrated payment processing for online donations and registrations
• Why is donor retention important?
  Donor retention refers to the number or percentage of this year’s donors who returned from the prior year. Organizations with high retention rates see donors return year after year and often realize a higher lifetime value from supporters. Organizations with poor donor retention must continually invest in attracting new supporters.
• What is nonprofit donor outreach and engagement?
  Donor outreach and engagement programs ensure supporters have consistent, positive, and valuable interactions with a nonprofit organization. Outreach and engagement help ensure supporters feel they are effectively fulfilling their goals for supporting the organization—whether it’s learning more about a disease, helping children and families in their communities, or advocating policy changes.
• How Does Blackbaud Luminate Online Help Nonprofits with Donor Outreach and Engagement?

  An effective donor outreach and engagement system provides tools for interacting with supporters and the intelligence to discern what message and which channel is best for everyone. Blackbaud Luminate Online is an online fundraising tool that provides systems for effective outreach techniques, such as: 

  • Automatically nurture first-time donors to grow their relationship with the organization
  • Coach and encourage peer-to-peer fundraisers to ensure their success
  • Dynamically segment supporters to create the right engagement path for each person
  • Personalize solicitations so the “ask” is appropriate to the donor giving history
  • Learn more about supporters’ interests and needs with integrated data collection tools
  • Deploy personalization options to make every communication seem relevant and unique
• How Does Blackbaud Luminate Online Help Nonprofits Accept Donations and Collect Fundraising Money?
  Blackbaud Luminate Online provides secure, high-performance online fundraising tools for online donations, sustainer giving programs, online event registration, and in-person, hybrid, and virtual peer-to-peer fundraisers. The system features integrated payment processing and is secured by advanced fraud prevention systems.
• Is Blackbaud Luminate Online Marketing Automation Software?
  Blackbaud Luminate Online is cloud-based marketing automation software that helps nonprofit organizations handle routine, repetitive tasks. Our nonprofit marketing software utilizes automation to help you welcome new donors, convert one-time donors to sustainers, or invite advocates to pursue more volunteer opportunities with your organization. This frees up your team members to engage in more high-touch, high-value interactions with nonprofit supporters.