Customer Advocacy Software & Marketing Campaigns

Build grassroots campaigns that motivate and inspire your most loyal supporters, so everyone wins.

High-impact organizations choose Blackbaud software solutions for their advocacy marketing initiatives.
Read their stories and more in our customer story showcase.

Drive grassroots action with advocacy that integrates with your fundraising and marketing.

Your advocacy campaign needs engagement to succeed. This starts by winning the hearts of your supporters and moving them to take action. Blackbaud's customer advocacy software solutions help you understand your constituents' passions and motivations so you can identify who is likely to take action on your behalf and when they're most likely to do so.

Blackbaud helps you find your best advocates by layering external data and tagging every supporter with demographic, wealth, and social data. You can then tap your most active supporters to increase engagement with your campaigns through their social connections.

Customer advocacy solutions from Blackbaud are highly customizable and seamlessly integrate with fundraising and marketing solutions in the Blackbaud nonprofit software portfolio. They are designed to meet all of your organization's unique needs.

With Blackbaud advocacy solutions you’ll:

  • Reach those most likely to take action
  • Galvanize grassroots support to influence policy and opinion
  • Amplify your voice to influence decision makers who matter most
  • Build effective, cross-channel campaigns that win
  • Convert advocates into sustained donors
  • Increase impact by optimizing your campaign strategy and execution and integrating with your fundraising and marketing

In addition, Blackbaud is committed to ensuring your organization's voice is heard loudly and clearly and provides letter delivery reporting services with automatic notifications if any issues arise.

Advocacy Marketing Software Solutions

Blackbaud Luminate Advocacy

The leading advocacy solution to mobilize your supporters, influence policy and win.

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Blackbaud Luminate Online

Advanced online marketing solution for creating a full engagement experience for your supporters.

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Grassroots Campaign Management Resources


Not Another Museum Newsletter: Communicating Effectively with Email Marketing


Calculating ROI for Planned Giving Marketing


Nonprofit CRM Evaluation Guide


Luminate Online Tip Sheet

Ready to learn more?

Contact us today to learn more about our customer advocacy software solutions.


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